BMW Group IT, Digital Campus, Munich
Multipurpose
Multifunctional Space for IT Innovation Showcases, Workshops and Events
Contribution: Concept Design, Furniture Design, Project Management, Planning and Implementation
Partner: metron eging
Future Lab – Designing Experience-Centered IT Innovation Spaces for Digitalization, Collaboration & Co-Creation
For the BMW Group IT, Bureau Nuts developed a unique spatial concept: The Future Lab at the Digital Campus in Munich. Our mission? To design an innovation space that makes digitalization tangible, creates room for collaboration, and clearly signals: This space allows for thinking outside the box.
Here, modern spatial design meets cutting-edge technology. The Future Lab is an interactive showroom, a co-creation platform, and a dynamic venue for workshops, networking and events. Designed for BMW Group IT, the space welcomes all employees and their partners to engage with tomorrow’s digital solutions.
Digitalization Made Tangible – with an Interactive Showroom Design
At the heart of the Future Lab lies an interactive innovation space where digital technologies aren’t just shown – they’re experienced. Thanks to immersive media tech, a flexible layout, and curated storytelling, digital transformation becomes a hands-on journey.
A standout example: The interactive Future Computing Dashboard, which we developed in close collaboration with the BMW Group IT team. It makes complex topics like high-performance computing or crash simulations easy to understand – even for non-tech audiences.
A Flexible Space Concept for Innovation, Workshops & Co-Creation
An outstanding innovation space needs more than just great design – it has to be functional, too. That’s why we created the Future Lab with a flexible spatial concept that can easily adapt to different formats: Workshops, idea sprints, product demos or casual meetups – anything is possible.
Mobile furniture, breakout zones, and modular architecture make the space dynamic and ready for whatever’s next. And it’s not just for internal use: The Future Lab opens its door to external guests like startups, universities, and tech partners. A real place of exchange and co-creation beyond corporate boundaries.
Breaking the Mold – Design That Reflects a Culture of Innovation
The Future Lab also makes one thing very clear: Here is a space to think differently – and show it. The design breaks away from traditional corporate aesthetics and creates an environment that signals: This is where fresh thinking happens.
With open architecture, bold materials, and a unique visual language, the space sends a clear message: Innovation starts with the freedom to rethink the familiar.
BUREAU NUTS – Experts in Designing Innovation Spaces
At Bureau Nuts, we love creating spaces that go beyond good looks – spaces that spark ideas, encourage collaboration, and enable real transformation. With the Future Lab, we designed an innovation environment that brings digitalization to life and creates the freedom to explore what’s next. From concept to content to interior design – we’ve got it covered.
Images: Benjamin Anthony Monn
Projekt
BMW Group IT, Digital Campus, Munich
Kundin
BMW Group
Leistungsumfang
Concept Design, Furniture Design, Project Management, Planning and Implementation